Tiktok,Instagram和YouTube正在为谁开放谁评估食物的新途径 - 以及如何。

经过贾米拉罗宾逊
4月1日,2021年4月
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TikTok Food Critics Illustration
Credit: Miguel Ángel Camprubí

这是公平的致电视频媒体明星达纳格德威地区达娜·卡尔德威尔创造“评论”;毕竟,来自她的账户@decadent_dayne.on Instagram and TikTok, she offers a play-by-play—or, better yet, dice-by-brunoise—video analysis of the work of chefs and home cooks for nearly 700,000 small-screen viewers.

“当我切洋葱时,我总是哭。也许这是它的防御机制;毕竟,我们从你的自然栖息地拔起了你,”她达到了。“哦,棕色肉汁,应该是我的舞台名称,”卡尔德威尔渗透着一个辉煌的朴实的密西西比州重点,延长了言语并达成了元音的边缘。

例如,当用户匿名TikTok厨师,Caldwell, via the app's split-screen feature, narrates liver being prepared to be "laid to rest in hot oil" and soaked in a red wine reduction so mesmerizing, "the vampires are shooketh." An aspiring comedian, her halting, poetic voice-overs are so entertaining, she's landed collaborations with Bombay Sapphire and Audible.

反应视频遍布社交媒体,但Caldwell的慢性,故意叙述,有时伴随着肖邦夜曲,录制在她穿着浴袍和夜间帽子的时候,这是一个欢迎与中心喧闹的感叹词和陈词滥调投诉的视频的逆情。

“你正在形成那些饺子,好像你正在形成粘土,”她说Tiktoker Fabrizio Villalpando的菜肴。“你从花园里取得的惊人,制作杰作,”她说他的番茄鞑靼。

Caldwell不是这种方式唯一的评判食物。Kalen Allen通过评论Twitter和Instagram上的病毒菜肴而成为Youtube-aries;他对锡鱼和“的反应”gentrified cornbread“导致他正常Ellen Degeneres表演视频阵容。

Similarly, the hashtag #italianreacts produces several timeline gems, including Vincenzo's Plate, a channel managed by a Sydney chef whose raison d'être is watching other chefs try to make cacio e pepe.

其他社交媒体明星是通过决定在普通菜肴符合他们期望的专业和家庭厨师的视频的情况下建立整个品牌。

Nigel Ng, a UK-based Malaysian comedian known on YouTube as Uncle Roger, has plenty to say about how cooking competition shows misrepresent foods. His character is an affectionate send-up of every Asian dad who complains when a recipe—especially炒饭- 以不必要的方式沿着侵略。“你为什么要加水到米饭?”或者“你为什么耗尽米饭?”他喘着粗气。

NG的病毒反应视频杰米奥利弗其他BBC人物使伦敦出生的喜剧演员在YouTube上进行了一个必要的,其中数百万订阅者提交了审查视频。

NG和Caldwell的内容还鼓励观众进入厨房,并标记Caldwell和NG的希望他们也会有一个病毒烹饪时刻。

Even the pros are getting into the act. Malaysian chef Sherson Lian发布了一个视频for Uncle Roger's review, while Michelin-starred chefElizabeth Haighdid a fried rice demo. Haigh's dish earned her the title "Auntie Liz" by Ng, who also approved of Haigh's use ofrice cookers

“即使是家庭厨师也可以判断米其林出演的厨师,”他说。

必须遵循

Thee Moody Foody

Fabrizio Villalpando是雇用Tiktok的二重奏功能的用户,以便与洛杉矶家庭厨师一起烹饪,他称自己为“坏男孩玛莎斯图尔特”。@themoody食品

房间赌注

Twitter accounts Room Rater and Bookcase Credibility emerged out of quarantine to help on-air personalities improve their Zoom backgrounds, giving new purpose for those of us now taking meetings from kitchens, bedrooms, and elsewhere at home.@ratemyskyperoom.

厨师可爱

他们自己的可爱叮咬的主持人正在成为Instagram上的观看派对的社交媒体。它使超级元作为可爱的评论,以及Spotify播放列表。@cheflovely